Brand awareness is when customers are familiar with your brand and know what products or services you provide. It creates recognition, and can help your business build a positive brand image. But also, it can cause you to have a bad brand image if customer give bad reviews about your business. Brand image and brand awareness is very important to have if you want your business to become successful and profitable. Your brand image is what is positioned in consumers mind.
Social Media Marketing
Social media marketing is a great marketing strategy for your business to increase awareness and also help your business increase sales. These social media platforms include Facebook, Twitter, Instagram, YouTube, Pin interest, etc. Many people use social media, especially in this generation where everyone is hooked on technology and their phones. On social media, you can get positive and good results if you use it wisely. One of the main and most important ways is it increases brand awareness. Having a company social media profile and posting on a regular basis can increase your followings and also gives you a chance to view and interact with customers.
Customers will sometimes share their experience on the product or service you provide on social media. When they share their experience on their profile, their followers will also get a chance to see their review. It can be either a bad or good post. It all depends on the experience you provide and the product. Another way social media sites are great for your business is you can help customers with issues such as customer support. Many well-known companies use this method to make sure their customers are happy and not dissatisfied. For example, if someone doesn’t know how to use one of your services and needs assistance, you can interact with the customer online and help. This will also help you create a positive brand image and brand loyalty because customers will realize you actually care about them. Also, social media is a very cost efficient method of marketing.
Greater brand awareness can be achieved in many ways than one. One of the best ways of creating brand awareness is through online advertising. There are many methods on online advertising such as social media, television, YouTube, radio, etc. Online advertising has the most reach compared to offline advertising. It is also less expensive than offline marketing. It can have the potential to reach over a million people around the world if you use it wisely and have a good marketing strategy. You can check statistics and analytics on what kind of customers your ads have reached out too. It is also more time efficient because it is easy to use and also easy to customize on your liking.
You can even target where and how you want to place your advertising. For example if you were to put a advertisement on Facebook it will show to people who are interested in what you are offering because Facebook looks at the users cookies on the internet and places the ad accordingly. Another great way online advertising helps your business create brand awareness is when you use contests online such as social media campaigns. For example, a company on social media will give out a prize if they share one of their posts on social media and follow them. That will increase the brand awareness and reach leading to potential customers.
Offline advertising is one of the other ways that can help your brand spread more awareness and reach more people. These include newspapers, billboard ads, magazines, bus stops, etc. These are more expensive to do than online. These are shown to many people whether it is relevant to them or not. For example, billboard ads show to everyone that drives by them. This will create a better reach and brand awareness. A benefit of using offline compared to online advertising is the longitivity. Banners and billboard ads will be there for a longer time than having a ad on a website page that sometimes won’t even show.